PonyBob

PonyBob has joined Leonito Brand Communications.

Visit the Leonito Brand Communications website.

Meanwhile, please feel free to browse around ponybob.com.

- The Leonito Team

Tel. +84 (0) 907 144 561
Email: info@leonito.com

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Posted at 11:54 PM | Permalink | Comments (0)

Brand name: most important thing to Vietnamese customers

VietNamNet Bridge Article – The latest survey conducted by the Club of Vietnam-made High-quality Products showed that brand name plays the decisive role in customers’ decisions to purchase goods.

Continue reading "Brand Names in Vietnam" »

Posted at 03:53 PM | Permalink | Comments (0)

Ipa-Nima, a global fashion accessories brand, consulted PonyBob to develop copy for its soon-to-be refreshed website: ipa-nima.com. Ipa-Nima also consulted PonyBob to provide creative concepts in executing a PR strategy for Ipa-Nima's Ten Year Anniversary and grand opening of its flagship store. Deliverables included web copy, brand voice and verbal style guidelines, key messages, press-kit review, media audit, media list, editorial content, and fact sheet.

Continue reading "Consulting for Global Fashion Brand" »

Posted at 01:25 PM | Permalink | Comments (0)

Re-wrote the English menu for Club 51 Ly Thai To. In multiple sessions with the General Manager and Chefs, carefully reviewed each menu item for accuracy in representation and ingredients, then wrote appetizing descriptions. Emerging now as the best menu in Hanoi, on par with standards found in the finest restaurants in New York, San Francisco, and London.

Posted at 01:07 PM | Permalink | Comments (0)

Developed show-brand, including promotional materials and website; executed strategic marketing to increase sponsorship, full PR program including all editorial content and media management for show promotion. LITTLE SHOP OF HORRORS produced by Hanoi International Theatre Society experienced a completely sold-out show every production.

Continue reading "Brand, Marketing, PR for Musical Production" »

Posted at 06:38 PM | Permalink

Edited the English translation of a Vietnamese website for a Hanoi-based branding and design company.

Continue reading "Copywriting for hyPress Communications" »

Posted at 11:39 AM | Permalink

Coordinated PR campaign, including: press releases, program guide, program flow, and key messages. Developed CD-ROM press kit for media.

Continue reading "Event Public Relations" »

Posted at 11:05 AM | Permalink